Launches 7 new sites.

Jojo Puthuparampil is a business news writer for Inc. Arabia.

Dubai-based retailer Landmark Group has unveiled seven new e-commerce websites for each of its brands.

The company has replaced its existing online portal LandmarkShops.com with seven individual websites—HomeCentre.com, BabyshopStores.com, MaxFashion.com, SplashFashions.com, ShoeMartStores.com, LifestyleShops.com and CentrepointStores.com.

Also, it has launched iPhone and Android apps for each of the seven brands. The new sites include features like cash on delivery and one-click shopping with FastPay, the statement said.

They will also feature a new ‘Favorites’ option which will allow shoppers to save their favorite products to buy later.

Besides, customers can add their purchases across the sites into one universal basket and complete their shopping in a single checkout, Landmark said.

If customers have shopped with LandmarkShops in the past, their accounts will remain unchanged. This includes profile details, payment particulars, and brand preferences.

Existing customers can also continue to sign in and shop using their current username and password.

“Shopping our many brands in just one checkout continues to keep our customer experience both simple and convenient,” said Savitar Jagtiani, business head, e-commerce, Landmark Group.

The company launched LandmarkShops.com in December 2012.

It initially provided 1,200 products across three brands. It soon grew to include seven brands with the group claiming to see a 300% year-on-year e-commerce growth. 

Landmark Group plans to introduce more omnichannel features, bring more brands online, launch the platform in other territories and offer an Arabic language version.

The region’s e-commerce arena has seen many moves in the past month.

This week, Symphony Investments, an entity controlled by Dubai billionaire Mohamed Alabbar, signed a pact to form a 130 million euro ($139 million) joint venture with Italian online fashion retailer Yoox Net-A-Porter Group (YNAP).

The pact will enable Alabbar to focus his online luxury retail activity in the region through the new venture.

Alabbar bought into a 100 million euro capital increase by YNAP through his Alabbar Enterprises last year, taking a 4% stake in the Italian firm.

This was announced after a group of investors led by Alabbar and Saudi Arabia’s sovereign wealth fund agreed to contribute $500 million each to form Noon, an e-commerce venture to tap the Middle East’s fast-growing online retail market.

The e-commerce firm will go live in January and provide 20 million items for customers.

Saudi Arabia’s Public Investment Fund will provide half of Noon’s capital while Alabbar and about 60 other Gulf-area investors will contribute the other half of its capital.

The e-commerce market in GCC is expected to grow to $20 billion by 2020 from $5.3 billion in 2015, according to a report by global consultancy AT Kearney.