If you can't beat 'em, join 'em.

Jojo Puthuparampil is a business news writer for Inc. Arabia.

Hundreds of yellow taxis have already joined the Careem app, and it appears that thousands more will be added by the end of this year, Sabri Hakeem, a representative of Careem in the Middle East, told The Jordan Times.

Cabbies in Jordan have repeatedly slammed the “unfair competition”, namely ride-hailing apps such as Careem and Uber, and held several protests over the past months.

In response, Careem has started the process of including yellow taxis to their fleet. The firm aims to include around 5,000 yellow taxis soon, Hakeem said.

This follows the firm reaching a pact with Noor Jordan for Transport — Taxi Moumayaz, to include its fleet of taxis in the app, he said.

Yellow taxi drivers will receive training on how to deal with customers and best practices, including the importance of uniforms, the cleanliness of the car and avoiding behaviours such as smoking or listening to loud music while transporting passengers.

The training will focus on uplifting the standards of the service, and yellow taxis, like other taxis in the app, will be rated by passengers, which will encourage drivers to perform better as they will be competing with other drivers using the app, Hakeem said.

When using the app, one can now choose whether to hail a yellow taxi, a special taxi (Taxi Moumayaz) or a smart cab.

Of course, yellow taxis that are part of Careem will charge slightly more than yellow taxis that are not included in the app. The starting rate for yellow taxis that are part of the app will be JD0.35, compared to JD0.45 for Taxi Moumayaz and JD0.50 for the smart cabs.

The minimum charge for yellow taxis that are part of Careem will be JD1.25 regardless of how short the distance. The minimum charge for Taxi Moumayaz is JD1.5 and JD2 for the smart cab.

For yellow taxis that are part of Careem, the charge for 1 hour waiting will be JD3, while for Taxi Moumayaz, it will be JD4 and JD6 for the smart cab. The starting rate for yellow taxis that are not included with Careem is JD0.25, and there is no minimum charge.

“Careem is a world-class app with an understanding of the region and what passengers need. The step is part of the efforts to offer the best to passengers and be in line with technological developments,” said Eid Abu Al Haj, chairman of Noor Jordan for Transport — Taxi Moumayaz.

 

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