A handmade marketplace built on tradition.

Qatari startup Magaza has launched an online shopping platform for hand-made goods in a bid to revive the country’s traditional arts and crafts culture.

Hand-made accessories, jewelry, fashion, kids wear and food, will all be available on the e-commerce platform soon, their CEO and Co-founder Ahmed MohamedAli told Inc. Arabia.

“The whole platform is dedicated to handcrafted products. The problem with this region is we buy everything and import everything from elsewhere.”

“People are used to getting employed by the government they lose the element of being skilful and appreciation for handmade crafts.”

With the beta version of their website already live, MohamedAli said that he came to QITCOM to promote their product, in the run-up to their full website launch in six months.

“Qatar is very small so most probably someone will know someone who makes something and tries to sell them online.”

Magaza is currently under incubation with the Doha-based Digital Incubation Centre (DIC), and they plan to recruit more merchants to their budding community of 40 sellers, and 22 employees, MohamedAli said.