The robot takeover could start from this shop.

Hana is a journalist from Lebanon, who has worked in her home country and in the UAE for the likes of Fortune Arabia and Arabian Business. Naturally curious, she took her English Literature degree into the world of business journalism nine years ago, and found out that she could actually get paid for it. Entrepreneurship, innovation, and the courage to try are at the core of her writing.

Dubai-based firm Action To Action has announced its plans to open what it claims is the “world’s first robotic and innovations store” in Dubai.

The shop, called “Innovators”, will officially open on the 3rd of July at Dubai Festival City. The store will feature more than 100 innovative robotics products, from brands such as EZ Robot, Wonder Workshop, DTS Robotics, Amaryllo, Quitbit and

The store will be fully dedicated to robotics and will not feature any traditional electronics products such as laptops, tablets, desktops and mobile phones.

By setting up the store, the company will offer robotics startups space to showcase their innovations.

The store will allow visitors to interact and  have hands-on experiences with them and learn more about their functions before deciding whether or not to purchase one.


“We are enabling innovators to take their products to a wider marketplace. ‘Innovators’, as the name suggests, will give innovative technology start-ups a platform to make their products accessible to customers in the region,” says Cizar Abugazaleh, managing director, Action-to-Action.