Virtual (VR) and Augmented Reality (AR) are rapidly growing tech sectors and are impacting everyday life as well as businesses in more ways than one.
As a business thriving in the current digital age, you cannot overlook VR and how it can transform various aspects of conducting business in the tech world. Let’s take a look at the main areas where VR stands to impact business:
1. Product design and prototyping
VR allows simulation and immersive experiences that can facilitate user testing early on in the product design process. Designers themselves can visualize the future of the product and test it in various environments.
This will lead to the finding of design faults early on and rectification without too much wastage of money and other resources. The product prototype could also be made versatile and portable allowing early stage demos in conferences, for example, with VR.
2. Talent management and HR functions
One of the biggest functions of a business is HR, training, and recruitment. VR can allow the HR team to take realistic interviews of people by making them sign into a virtual conference room.
The VR headset that the interviewee wears will allow the interviewer to see his body language and reaction to questions and situations.
The potential candidate, on the other hand, can take a virtual tour of the company and its office and be a part of some situations to weigh his cultural fit with the organization.
VR can also make remote interactions more meaningful and allow recordings of training sessions and live, simulated training.
3. Customer engagement and experience
In industries such as e-commerce, education, real estate, healthcare and tourism, VR can transform the way businesses engage customers and conduct sales pitches.
VR allows immersive experiences involving multiple senses such as vision and hearing and in some cases even smell and touch. This will allow businesses to offer their customers a near-realistic experience of the product they are interested in purchasing.
Real estate agents can offer virtual tours of properties, so customers don’t have to go house hunting physically; a tourist interested in visiting New Zealand can get a feel of the skydiving he is buying, and VR can also allow online shoppers to match clothes better for fit.
In healthcare and education, virtual conferencing and remote diagnosis options abound.
4. VR meetings
At times, business travel is essential. However, it is not always the most practical or affordable option. Sometimes, people in different locations need to conduct a meeting.
A VR meeting allows face-to-face interaction between team members who may be traveling or working out of various places. It often saves managers valuable time and resources to conduct a VR meeting. Geographical location ceases to matter with the adoption of VR.
Is your business VR ready? Take a look.