Is Patience Really a Virtue? Startup CEO Shares 3 Attributes of Resilient Entrepreneurs.

It's a critical piece to the entrepreneurial journey.

When you’re attempting to build a ride-sharing startup in the shadow of industry behemoths like Uber and Lyft, being timid is not an option. Regardless of the uphill battle you may face, if a market opportunity presents itself, you have to take it. This is something that definitely holds true for startup Founder & CEO,  Louis Yson.

Ride Velo, Inc. is a subscription-based ride-sharing company, currently in preregistration with launch plans for New York City, and roll-outs to follow in New Jersey, Lower Connecticut, and Boston. Drivers using the Velo Ride platform will pay a monthly subscription fee, with the full value of fares going directly to the driver.

A New Kind of Ride

Differentiation is critical when launching an app in a saturated space, so here, riders will be able to book directly with their preferred driver or even gender. Female riders will be able to request female drivers and users will even be able to book rides based on the type of service they need (school pick-up, taking your parents to doctor’s appointments, etc.).

The ability for each driver to build their own ‘book’ of clients by offering exceptional service will allow drivers to treat Velo Ride like their own ride-sharing franchise of sorts. Naturally, there are plans to license the app to limousine companies, as well as a plan to launch a referral program for drivers in return for lowered subscription fees. Mighty big plans for an up-and-comer, right?

The Three P’s

Building Velo and rolling it out in multiple cities is no small feat. Yson knows the task in front of him and understands his entrepreneurial game will need to be strong. When asked about the most important attributes that are required when building his startup in a competitive space, Yson shared some insights for entrepreneurs — and they all center around resilience & discipline.


Yson stressed to never give up on your dreams and that if you fail, you need to get back up and try again. Where it seems like common advice, it’s the entrepreneurial DNA that success is borne from.


Yson shared that patience is something that is absolutely necessary — and that it’s needed more deeply understand challenges, the problems we face, and how to find solutions to complex problems. If you master the art of patience, you will be rewarded with the gift of better judgment.


Planning was something that was very critical to Yson and is an integral part of his life, spanning across family obligations and business. A true entrepreneur always plans and your decisions can make or break your chances in becoming successful. It’s an ongoing iteration and responsibility that needs to be treated as such.

Yson shared one of his favorite quotes that he preaches to his children and staff — it’s particularly fitting.

“If you fail to plan, you are planning to fail” — Benjamin Franklin. 

These three P’s are sound advice entrepreneurs can use as they attempt to grow their companies. Whether trying to scale a startup or taking an e-commerce retail business from concept stage to a thriving business, you need to remember that perseverance, patience, and planning are qualities today’s entrepreneurs would be well advised to weave into the fabric of their companies.

The opinions expressed here by columnists are their own, not those of

Read Next


15 Life Lessons I Learned by 50 (That I Wouldn’t Have Believed in My 20s)

What do 50-year-olds know that 20-year-olds often don't? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.Answer by Phyl Bean, Attorney at Phyl Bean... (contd.)

5 Tips for Being a Disciplined Investor

When it comes to building wealth, the average person has two options: earning income or investing. Most people require both a stable income and consistent investing to truly amass wealth over their... (contd.)

6 Keys to Attracting and Nurturing Breakthrough Innovators on Your Own Team

Breakthrough innovation is the dream of every entrepreneur, but it's still a scarce commodity. Selecting and nurturing people who are likely to help you in this regard is an even more elusive capability, and... (contd.)

Boost Your Brand With These 7 Creative Marketing Strategies for 2018

If you're anything like me, one of the biggest reasons you tune into the Super Bowl each year is to check out the latest and greatest commercials. I don't know about you,... (contd.)

These 5 Common Marketing Mistakes Can Sink a Small Business

It happens: with multiple departments to oversee, deadlines piling up, and the urge to just get. it. done. small business owners may decide to act on marketing ideas--maybe even good ones!--without a comprehensive... (contd.)
- Advertisement -
Join Our Daily Newsletter
Sign up to get all the business news and intelligence that matters straight to your mailbox.
Join Our Newsletter !
Like This Article? Subscribe To Our Newsletter To Receive More Of Them Straight In Your Inbox
Contact Us.
Your Name
Thank you for your interest in Inc. Arabia. Please leave your contact details below, and we'll be in touch with you very soon.
Like This Article? Subscribe To Our Newsletter To Receive More Of Them Straight In Your Inbox