Hurray, Amman?

Camilla is a freelance writer from Southern Italy who has lived in China and Jordan, working for local magazines and corporate blogs. Having majored in literature and communications, she has found the 'sweet spot' in business writing, satisfying her curiosity and fascination with social entrepreneurship. She is always looking for new places to explore and great food to indulge in.

The fact that Jordan’s ecosystem is keeping up a region-wide momentum is unquestionable. But when the CEO of the world’s largest Internet-based retailer to emphasize that, there’s certainly reason to rejoice.

Amazon CEO Jeff Bezos visited the Jordanian capital on November 7 in person, where His Majesty the King Abdullah along with Her Majesty Queen Rania warmly welcomed him for the first time, Jordan Times reported.  

The meeting, which took place at Al Husseiniya Palace, was also attended by the ICT Minister Majd Shweikeh, Industry, Trade and Supply Minister Yarub Qudah and several Amazon executives.

According to a Royal Court statement, extensive talks focused on investment privileges and incentives offered by the Jordanian economy.

The regional role of Jordan was another topic brought to discussion, where it was pointed out that the Kingdom’s strategic location makes it an economic platform with a tremendous global potential. 

Bezos applauded Jordan’s business climate as a level playing field, something that is making the local market’s an alluring destination for a wealth of international companies.

The same statement says that Bezos has reasons to be confident about Jordan’s role as undisputed ICT regional hub. The sector, he said, is a positive driving force of the national economy having attracted various investments, especially since it offers highly-skilled human resources and top-notch infrastructures.

Jordan’s ICT sector, which is the most developed and robust in the region, has made significant positive strides in the course of the past decade, thanks to industry-friendly policies and an ever-growing digital penetration.

In turn, the booming sector has allowed a Silicon Valley-like entrepreneurial culture to thrive, hence the much talked about startup craze of the last few years.

Back in 2013, Bloomberg  ranked the capital Amman as the 10th best city in the world for starting a tech-savvy enterprise, and the general sentiment is that things have not ceased looking up ever since., which operates in 180 countries, is an American e-commerce and cloud computing company. With headquarters in Seattle, Washington, it is the largest Internet-based retailer in the world by total sales and market capitalization.