As per a Reddit thread that is going viral over the past days, the entire front end for Noon.com is now being replaced by JadoPado's front end.

Ankush is a journalist hailing from India, who has edited and written for publications in his home country, the UAE, US, and UK. Previously the editor of Gulf Business in Dubai and of Entrepreneur in India, Ankush is a keen student of economics, a follower of Manchester United since 1996 and a disciple of Archer.

Update:

Post the publishing of this article, a statement to Reuters confirmed that a tech fund led by the Emaar Properties chairman Mohamed Alabbar had acquired JadoPado.

It was further confirmed, as per a statement by Omar Kassim that “The Jadopado team will be integrated into ongoing projects such as Noon.com and will also be involved in exciting new projects across the digital spectrum in areas such as marketplaces, food commerce, payments, and logistics.”

 

JadoPado.com, the online marketplace recently acquired by a mystery buyer, is possibly being reskinned into Noon.com, the $1 billion e-commerce giant being set up under the aegis of Alabbar Enterprises, according to some online sources.

As per a Reddit thread that is going viral over the past days, the entire front end for Noon.com is now being replaced by JadoPado’s front end. a move that has seen all the original product professionals working on the Noon’s original front end being relieved of their responsibilities.

This has seen all the product professionals working on the Noon’s original front end being relieved of their responsibilities.

The thread also mentions that all of Noon.com’s non-technology jobs are moving to Saudi Arabia.

Emails to Noon.com PR representatives over this development have gone unanswered as of the time of publishing.

Whodunnit?

Dubai-based regional e-commerce player JadoPado was acquired recently, according to a blog post on its homepage written by its founder Omar Kassim.

“We’re incredibly happy to announce that JadoPado has been acquired by a large regional business. While we’d love to give you more details, we’ve been sworn to secrecy,” the post said.

According to the post, the JadoPado team was shutting down the JadoPado marketplace as a result of the acquisition.

Noon.com was said to be launching in April this year, after missing its originally announced launch date of January 2017.

This coincided with additional drama in the e-commerce space after Emaar Malls, which like Alabbar Enterprises is headed by Mohamed Alabbar, also jumped into the fray to buy regional e-commerce giant Souq.com for $800 million. 

However, Amazon won that battle, closing the deal for Souq.com for a deal reported to be worth around $650 million.

See the signs?

At this point, many speculated that it was perhaps Emaar malls that bid for JadoPado.com, given that it was in the market top buy an e-commerce player.

But since then, the narrative has moved with this Reddit thread, which talks of other clues to Jadopado’s destination.

 

 

At this point, it is prudent to note that all of the information on the Reddit thread is unverified, and the sources are not publicly identified.

 

The thread contains many other (some insider) points of discussion on JadoPado, Noon, and other e-commerce players in the region, again from sources not publicly identified.