Arabic speakers want an active role in the technology conversation.

Camilla is a freelance writer from Southern Italy who has lived in China and Jordan, working for local magazines and corporate blogs. Having majored in literature and communications, she has found the 'sweet spot' in business writing, satisfying her curiosity and fascination with social entrepreneurship. She is always looking for new places to explore and great food to indulge in.

Here is a pretty sure-fire recipe for a startup: Amman, 10th best place to start a tech company + a techie + a social media expert.

For Ala Shakhsir (the techie) and Mohammed Salah (your social media whizkid), it took a quick brainstorm to understand that they loved talking about their fields and everything that goes with it.

From there, Social n’ Tech, a weekly show on the latest trends from the world of technology and social media, was a natural evolution.

Their goal? Allow Arabic speakers to access all things digital so that they can have an active role in the technology conversation.

Salah describes Social n’ Tech as the natural projection of a genuine shared interest, as well as a response to Jordan’s growing fascination with the world of technology.

“Our startup is all about content, which takes form both in Facebook live stream shows and events, such as the Social Media Day we recently organized,” he says.

“We aim to cover everything from tech and social media, focusing on the trends that are impacting the region the most. We target mainly early-stage entrepreneurs and designers, but also people passionate about technology.”

To offer topics with both regional and international resonance, the two spend most of their daily time sniffing around the web looking for relevant news to their audience.

But moving beyond news, Social n’ Tech also aims to give voice to the young enthusiasts and experts that Jordan has aplenty, allowing them to share insightful real-life tips.

So far, Social n’ Tech has hosted guests belonging to a variety of sectors and fields.

“We are always happy to give exposure to entrepreneurs, geeks, tech experts, marketing gurus, investors and eco-system supporters, which we select following our content plan,” explains Salah.

Salah’s dream guests? Big names like Facebook’s VP of messaging products David Marcus, Anghami Co-Founders Elie Habib and Eddy Maroun and RiseUp CEO Abdelhameed Sharara.

Salah and Shakhsir have already teamed up with prominent businesses operating in the region, such as Careem as the Transportation Partner and Amman’s Zain Innovation Campus, which hosts the show.

Less than eight months on, the channel has an army of followers on Facebook and a growing engagement rate across the web. Even so, Salah believes that more needs to be done.

This includes enhancing the live streaming experience and widening the team behind the show.

“Our ambition is to become the primary destination for news and live streaming experience in the region,” argues Salah.

The timing for Social n’ Tech couldn’t be better. Jordanians, and Arab natives, in general, have never been so hungry for technology content in their language.

Statistics prove it.

The future of Jordan and the region does promise to look a bit more social n’ tech.