The woman who thrives on laughter.

Hana is a journalist from Lebanon, who has worked in her home country and in the UAE for the likes of Fortune Arabia and Arabian Business. Naturally curious, she took her English Literature degree into the world of business journalism nine years ago, and found out that she could actually get paid for it. Entrepreneurship, innovation, and the courage to try are at the core of her writing.

Part of “May I Have Your Attention Please” featured in the Summer Issue of Inc. Arabia. These are the men and women who have YouTubed, tweeted, ‘grammed, snapped and vine’d their way to sparking dialogues, decimating stereotypes and taking the perfect foodgram in 2016. Double tap this story to read how they are breaking into Arab Internet culture, via your phone screens, one like at a time.

Hatoon  Al  Kadi

Country: Saudi Arabia • Platform: Youtube, Twitter • Handle: noonalniswa,
Followers: 288k, 119k • Favorite App: Google   

Hatoon Al Kadi is a woman who wears many hats—juggling her role as a mother of two, an assistant professor, a blogger, a columnist, and a YouTube star. Al Kadi, who holds a PhD in Information Studies from the University of Sheffield, first ventured into the digital world in 2011 when she started a blog  documenting her experiences as a mother and a woman in Saudi Arabia covering different social phenomena.

Having been always a comedian at heart, with a knack for performing, she decided to start her own YouTube show in 2012 focusing on the lives of Saudi women by creating relatable stereotypes in a satirical tone. She took her show to UTurn, the Kingdom’s leading digital production company that develops Arabic online video content. Today, the average webisode of her show receives half a million views. “I can live without social media, though without it, life would be extremely boring. It has played a vital role in making me able to fulfill my old dream of performing. I allowed me to present my ideas free of any pressure or rules.”

Do’s & Don’ts:

  • Spread happiness and positive energy
  • Show the human side of you
  • Interact with your audience as much as you can
  • Don’t be arrogant
  • Don’t encourage hate and racism

How I stay relevant

Always remember what people have originally liked you for. Don’t be repetitive. Try to develop trendy and new contents with full concentration on your competitive advantages.