Social media platforms have been playing an increasingly important role in attracting new business for small and medium enterprises (SMEs) in the Middle East and North Africa (MENA), a new report has said.
According to a new survey by Orient Planet Research, an Orient Planet Group venture, 92% of respondents were already active on social media, while 5% were in the process of establishing their presence.
Moreover, the report, which surveyed 260 respondents from SMEs across the GCC, Levant, North Africa and Egypt, revealed that Facebook, Twitter, and LinkedIn were the most popular and robust platforms for companies to communicate with their client base.
“Social media presents itself as an invaluable tool for SMEs due to the wide range of benefits that it has to offer and at a reasonable cost. These online social channels offer connectivity and transparency for SMEs to gain a strong competitive advantage,” said Nidal Abou Zaki, managing director, Orient Planet Group.
“They are especially crucial given that many SMEs do not have the same level of resources as larger corporations, and are not able to compete in terms of financial or human capital resources.”
“According to recent studies, small businesses have a better chance to succeed through social media compared to their larger counterparts and our recently published report clearly highlights this,” he commented.