Messaging app WhatsApp and Facebook are the most popular social media platforms among users in the UAE, according to a survey by the Federal Competitiveness and Statistics Authority.
As per the survey, 97% of respondents use WhatsApp while 89% use Facebook. Video sharing site YouTube finished third behind WhatsApp and Facebook with 73%. LinkedIn (16%) and Snapchat (%) are least popular social media platforms among users in the country.
Overall, those between 18 and 21 years of age log on to social media most, the report said.
There are clear differences in usage patterns between citizens and residents.
While UAE citizens preferred WhatsApp (96%), Instagram (78%) and Snapchat (62%) in that order, non-national residents preferred WhatsApp (97%), followed by Facebook (93%) and YouTube (75%).
The survey is aimed at helping decision makers deploy social media strategies, said Abdullah Lootah, director-general of the Federal Competitiveness and Statistics Authority.
“The results show many important facts about the uses of social media in the country by citizens and residents in different age groups,” said Sumaya Saeed, director of Government Communication at the Authority.
“We hope that the institutes and governmental authorities benefit from this research to activate their presence on these platforms to serve the citizens and residents,” said Saeed.
Social media influencers and bloggers have a huge impact on their online followers’ decisions in the UAE, according to a recent study.
The study, conducted by research firm YouGov, showed that 71% of UAE residents aged between 18 and 40 are open to taking advice online from influencers and bloggers before they make a purchase.
The most popular platforms for food loving UAE respondents were Facebook and YouTube with 35% of individuals saying they follow food influencers on Facebook followed by YouTube (26%).
Fashion and beauty personalities had a high following on Facebook 32%, while 24% followed them on Instagram.
Meanwhile, millennials in the UAE are spending almost a quarter of their day posting, sharing, or browsing—and a bulk of that is on Facebook, according to another study by YouGov.
According to YouGov, the most popular social network was Facebook where 82% of respondents said they use it several times a week, followed by YouTube (58%) and LinkedIn (26%).
Flickr, Foursquare, Reddit, and Tumblr were found to be the least regularly used social media sites, accessed by less than 2% of respondents. The study also revealed that the time spent on social media varies depending on age group.
Young users (aged 18-35) spend from two to six hours per day, while older users (aged 36-55) spend 30 minutes to two hours per day.
Young users have almost six to 10 social media applications installed on their smartphones, the survey found.