Dubai-based learning and management consultancy Marmalade Fish has become the first firm in the GCC to get B Corp certification, it said in a statement.
The certification is given to firms meeting high levels of social sustainability, environmental performance, accountability and public transparency
The certification is given based on assessment, interviews, and data verification by B Lab, a non-profit organization, with offices in the US, Europe, South America, Canada, Australia, and New Zealand.
The assessment covers the company’s operations as well as measures the impact if has made in areas of governance, community, and the environment.
Marmalade Fish was established in 2015 to help companies align values and transform culture, the statement said, adding that it offers leadership skills training, team effectiveness sessions, off-sites, values and culture programs and executive coaching services.
“We help companies transform culture. If you have the right culture in place, anything is possible. We commit to being the change we seek in the world by harnessing the power of private enterprise to create public benefit,” said Samie Al-Achrafi, CEO of Marmalade Fish.
A Harvard Business School alumnus, Al-Achrafi has previously worked with Walt Disney World, Emirates Airline and HSBC.
More than 20,000 companies have so far gone through the B Corp assessment process.
As of September 2016, there are 1,863 B Corp certified firms across 130 industries in 50 countries.
Other companies that are given the certification include UK-based Ella’s Kitchen that makes organic baby food; Brazilian manufacturer and marketer of beauty products Natura, US-based clothing company Patagonia and American ice cream manufacturer Ben and Jerry’s.
“We welcome other companies to join Marmalade Fish in striving to be the best in the world,” said Ben Anderson from B Lab.